One of the main actions of the ConnectEO project is to set up a Front Office in Australia, to directly benefit the ConnectEO selected SMEs in entering the Australian market by having a representative there.
The objective of this Front Office is to test, validate and improve the value of in-country support for the EO-based products and services of consortium members with potential partners/clients in the Australian market.
Started in early 2022, this Front Office assists EU Trade mission beneficiaries by providing them market intelligence documentation, market expertise and identifying relevant events and stakeholders suitable for business opportunities development and business matchmaking in Australia.
For this action, the ConnectEO consortium has selected Brendon McAtee, an industry engagement manager at FrontierSI, a not-for-profit company which was established following 16 years of operations as the Cooperative Research Centre for Spatial Information. They deliver major benefits to governments, industry and the community using their deep expertise in spatial mapping, infrastructures, positioning, geodesy, analytics and standards.
For the next months, Brendon will help the ConnectEO SMEs in :
- collecting and understanding Australian customers’ needs to identify opportunities
- representing your services/products in the Australian market
- fostering partnerships in the public and/or private sector
- creating a portfolio of key activities and needs of the Australian market